INTRODUCING THE FUJIFILM X100V:

MAKE EVERYDAY REMARKABLE

 

Mississauga, Ontario - February 4, 2020 FUJIFILM North America Corporation is pleased to announce the launch of the FUJIFILM X100V (X100V), the latest model in a long line of iconic, portable, and fun X100 premium compact digital cameras.

The fifth iteration in Fujifilm’s X100 Series, the X100V is a significant upgrade over previous X100 line models.  Featuring a new 23mmF2 lens, advanced hybrid viewfinder, optional weather resistance*, and 2-way tilting rear LCD screen, among a host of other product line updates, the X100V also uses the latest generation X-Trans CMOS 4 sensor and X-Processor 4 to provide all creatives from professionals to everyday image makers with an easy to use, fully capable, and sophisticated tool that provides incredible image quality when shooting both stills and video. 

Key features and improvements of X100V include:

Sophisticated appearance, advanced operability and classical design

X100V’s timeless body has top and bottom plates milled from single pieces of aluminum, which results in a refined and classic camera body with clean edges. Finished with a beautiful satin coating, slight enhancements have also been made to the camera’s grip, ISO dial, and lens barrel to make it incredibly comfortable to hold and operate. Weather resistance appears for the first time in the X100 line when the optional AR-X100 adapter ring and the PRF-49 protection filter are attached. Additionally, a new two-way tilting touchscreen LCD screen fits flush at the back of the camera and provides intuitive touch controls, unlocking even more possibilities for image-makers to see, frame, and create images.

A new lens to make the most out of any image

X100V features a new 23mmF2.0 lens to ensure that every detail from its X-TRANSTM CMOS 4 Sensor is resolved beautifully. Designed for higher resolution, lower distortion and improved close focus performance, this lens is a significant upgrade from the design used on previous X100 cameras, while maintaining the same overall size and compatibility with legacy WCL/TCL conversion lenses, and retaining its internal ND filter that now features 4 stops.

At the heart of X100V is the state-of-the-art X-Trans CMOS 4 sensor and X-Processor 4 combination. The exceptional 26.1MP sensor uses a back-illuminated design to maximize quality and dynamic range, while its unique color filter array controls moiré and false color without the need for an optical low pass filter. Such outstanding imaging capability is complemented by the quad-core X-Processor 4. This powerful CPU not only ensures images are quickly and smoothly processed, but also, thanks to a new algorithm, boosts AF performance with precision face and eye detection down to -5EV.

Two ways to see an image

X100V’s vastly improved hybrid viewfinder enables image-makers to quickly and easily choose between the 0.52x magnification optical viewfinder (OVF) or the 3.69M dot OLED electronic viewfinder to make their images. Offering 95% frame coverage, the OVF provides parallax-correcting frame lines to provide an uninterrupted view of the world, while the camera’s EVF delivers a real-time representation of the image as it is being made. The Electronic Rangefinder (ERF) function can also be selected to display a small EVF at the bottom right corner of the OVF, which gives image-makers another helpful tool as they frame and make their images.

More than just a still camera

X100V offers the ability to record 4K video at up to 30 frames per second or capture 120 frames per second at 1080p to create super slow motion effects. Filmmakers needing extreme color fidelity can record 10-bit, 4:2:2 color externally via the HDMI port and leverage Fujifilm’s advanced color reproduction technology, to apply film simulations, like “Eterna”, to their video footage. Additionally, image makers can also incorporate numerous shooting functions, such as “Monochrome Adjustments” and “Color Chrome” to extend their creative visions directly to the footage being recorded. 

Optional accessories

Use the wide conversion lens (WCL-X100 II) or tele-conversion lens (TCL-X100 II) to extend X100V’s fixed 23mm focal length to a 28mm equivalent (0.8x) or 50mm (1.4x) equivalent lens on a 35mm format system.

Add a premium, genuine leather case (LC-X100V) to X100V to complement its classic design, while giving complete access to the camera’s battery and memory card without removing the X100V from its case.

 

X100V will be available in both black and silver and is expected to be available for  sale in late February 2020 at a manufacturer’s suggested retail price of $1,399.95 USD and $1,799.99 CAD. For more information, please visit https://fujifilm-x.com/en-us/X100V.

 

*With the combined use of the optional AR-X100 Adapter ring and the PRF-49 protection filter (sold separately)

 

About FUJIFILM North America Corporation, Electronic Imaging Division

For more information, please visit www.fujifilmusa.com/northamerica, go to https://twitter.com/FujifilmX_US to follow Fujifilm on Twitter, go to https://www.instagram.com/fujifilmx_us/ to follow Fujifilm on Instagram, or go to https://www.facebook.com/FujifilmXUS/ to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

 

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:  photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

 

FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2019, the company had global revenues of $22 billion, at an exchange rate of 111 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

 

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FUJIFILM and X-TRANS are trademarks of FUJIFILM Corporation and its affiliates.

© 2020 FUJIFILM North America Corporation and its affiliates. All rights reserved.

 

CONTACT:

Kimia Moslemi

Swerve PR

kmoslemi@swervepr.com

416-593-5628, ext. 134

 


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